“When the student is ready,
the teacher will appear”

Buddhist Proverb

“A memory is what is left when something happens and does not completely unhappen.”
Edward de Bono

This website is dedicated to the memory of Edward de Bono ( 1933 – 2021) – the ‘lateral thinking’ man – a dear friend, an amazing mentor, a court jester extraordinaire, but more importantly, a man who dedicated his life to inspiring millions to seek and attain their mental freedom and emotional balance. I am grateful that Edward ‘happened’ in my lifetime.

Norman Darmanin Demajo
20th June, 2021.
During the 1980’ and 90’s I was very much involved in soccer management and football administration, both at Club level ( St. Andrew’s FC) until 1991, and later as Treasurer with the Malta Football Association. Having personally enjoyed a semi-professional soccer career for almost 20 years, including a 9 yearstint with Valletta FC, a top Maltese Club, I had grown to respect the game at all levels, and my experiences and passion for the gameled to my being elected as a member of the UEFA Youth Committee in 1994. I also served as a UEFA Delegate between 1994 and 2000, during which time I served the role as UEFA Delegate in over 85 games. Having been given the opportunity to observe the game from such a close and advantageous ‘insider’ position, I was thrilled to admire the talents of so many good players, especially at youth level, but at the same time I also began to question why talented players ‘sometimes’ acted in such irrational ways, often leading to incidents and consequences that would have been totally avoided with a bit of ‘thinking.’

I challenged myself with a simple question…………..
Why don’t talented athletes “ think “ – both on and off the field of play ??
Why do they sometimes put their careers at risk by taking questionable decisions and/or acting stupidly ??
I read and researched a lot of material, even though I was not quite sure what I was actually looking for, and I even attended a couple of mental preparation and sport psychology workshops in England. Although I did find some relevance to my ‘question’ , I did feel that all the material that I had covered fell somewhat short of the possible answers that I was actually looking for. It was about at the same time thatall this was happening that I came across an article in a local Maltese newspaper advertising the Third International Conference on Creative Thinking which was held in Malta in July 1997. This conference was being organized by the Edward de Bono Institute of the University of Malta, and Edward de Bono was the keynote speaker for the event. I decided that it would be worth looking into, and with the assistance of Dr. Sandra Dingli, who was running the Conference at the time, I managed to get myself a seat. What I did not realize at the time, was that in pursuit of my quest for some possible answers to some simple questions regarding the ‘thinking behaviors and decision-taking skills’ of talented athletes, I was actually embarking on a journey that would change my life forever,

The scene was set. The student was ready.

The teacher then appeared……

And the rest, as they say, is history.

Edward de Bono passed peacefully away on the 9th June 2021 at the age of 88 years. Through this website, we will continue to support and promote his lifetime work, mainly through the sharing of articles, anecdotes, stories and ‘lateral thinking puzzles which are specifically intended to demystify the lateral thinking processes that provide support to the theory that the use of the de Bono tools for creativity and thinking need to be carried forward in a world where humankind is facing unprecedented transformation, and where the need to teach our children to develop clear and constructive thinking patterns has never been greater.

Norman Darmanin Demajo

22nd June, 2021.

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