The true measure of your education is not how much you know, but how you share what you know with others.

 My true journey began about 25 years ago – I say ‘true’ because I now realise, with a small measure of regret, that until then I had spent too much of my life living in ‘routine conformity’ within a comfort zone that could well have been been repeated without fear or fail for the rest of my life.  But is was not to be. 

In my first blog I would like to share my belief that we have an obligation to share what we have experienced and learnt with others – with everyone. There is no value to it, unless we pass it on in exactly the same way that we have learned it because it was passed on to us by others. It was about 25 years ago that a trusted and loving relative of mine visited me in my home in Gozo, and commented how my flat was devoid of books, which was not surprising because up to that point I felt that I did not have the time or patience to read books. So he recommended to me a ‘wee’ book by Viktor Frankl –  ‘Man’s search for Meaning’ .  I took his advice and bought the book.  I will never forget how deeply moved and inspired I was when I read the book – which is based on the terrible experiences of the author who survived the horrors of the Nazi Concentration camps of the Second World War – and yet despite all the grief, sadness and desperation that Viktor Frankl went through, he came away with a strong belief that is his most famous legacy:  

Between stimulus and response, there is a space.  In that space lies our freedom and our power to choose our response. In our response lies our growth and happiness.” 

” Everything can be taken from a man but one thing: the last of human freedoms – the freedom to choose one’s attitude in any given set of circumstances – the freedom to choose one’s own way.”   Victor Frankl

At about the same time ( in 1999) I had a chance meeting with Dr Edward deBono, who was in Malta for a seminar on Lateral Thinking, which I had decided to attend.  I connected the dots………..within deBono’s teaching on Thinking and Lateral Thinking I actually perceived the ‘freedom of choice of attitude’ that Viktor Frankl had referred to.  

Thinking increases our choices, lateral thinking doubles our choices and takes them to a higher level. And so my journey began, and still goes on………….:-))    A journey that challenges me to experience the freedom to choose my own attitude, to exercise my will to meaning, and a commitment to continue to share everything I know as a true measure of my education. 

We are, by nature, creatures of habit. We live most of our lives in predictable ‘comfort zones’ – for most of our decisions we rely on ‘routine thinking patterns’ which self organise and become automatic responses. We become prisoners of our thoughts……………..

This blog is intended to include a collection of short inspirational stories, anecdotes and essays specially compiled to inspire and encourage the use of lateral thinking in decision making, creativity, marketing  and business leadership.

Through my experiences in the teaching of thinking in the past 20 years, anecdotes, stories and puzzles are the most effective way of putting across the ‘lateral thinking’ concept and it’s application to so many situations in business and leadership and …life !!

This blog represents a collection of relevant material collected over the past twenty years from newspaper articles, photos, internet sources, blogs, Facebook posts, books, stories, jokes and anecdotes,  and also my personal experiences.  The material is intended to document the constant applications of ‘lateral thinking’ situations in our daily lives – whether we are aware of it, or not !!

In his book ” Walls”, Jim Callahan states that ” the boundaries we establish for our minds are the greatest walls in our lives.”  

This blog is a journey intended to help break down these walls.

Like everything else the journey begins first with a simple ‘awareness’ and then with a ‘commitment’. 

I trust that you will enjoy the ride. If so, please let me know and share your thoughts with me.

Norman Darmanin Demajo


Gozo – 10th May 2021



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